Generation Real Project
A Youth Enrichment Brands Initiative

Let’s reclaim childhood in the digital age.

Childhood has been quietly redesigned for solitude — tethered to phones and filtered through screens. The Generation Real Project is our movement to bring back real-world confidence, resilience, and joy: one field, pool, stage, and rehearsal room at a time.

Kids enjoying real-world activities
Why Now

This generation has never been more connected — or more alone.

Hours once filled with play, activity, and self-discovery are consumed by lonely scrolls, taps, and clicks. The problem isn’t simply screen time — it’s displacement: the substitution of character-building experiences with attention-consuming activities that lack genuine connection.

95%
of teens use social media — over a third almost constantly
the risk of poor mental health outcomes for adolescents spending 3+ hours a day on social media
1M+
children reached each year through Youth Enrichment Brands programs
The Manifesto

Reclaiming childhood in the digital age.

Parents possess three powerful forces technology cannot overwhelm: confidence, resilience, and joy.
01

Confidence

Confidence begins with safety — the physical and emotional security that encourages constructive risk-taking. Belonging and competence, not superiority, build lifelong confidence.

02

Resilience

Resilience develops through experience, not perfection. New activities teach initiation, adaptation, improvisation, and persistence — meaningful growth requires challenge.

03

Joy

Fun isn’t a distraction from development — it’s what keeps children engaged and open to growth. Lasting memories build through friendship, mentorship, and shared experience.

Our Advisors

Guided by leading voices in child development.

The Generation Real Project is shaped in partnership with experts who have spent their careers studying how children build confidence, resilience, and a sense of mattering.

Erica Komisar, LCSW

Erica Komisar, LCSW

Psychoanalyst | Author | Parenting Expert

A clinical social worker and psychoanalyst with more than 30 years of experience specializing in depression, anxiety, and family attachment. Erica is the author of Being There and Chicken Little the Sky Isn’t Falling, founder of Attachment Circles, a speaker at the United Nations on child development, and a regular contributor to The Wall Street Journal.

Jennifer Breheny Wallace

Jennifer Breheny Wallace

Journalist | Author | Child Development Researcher

An award-winning journalist and New York Times bestselling author of Never Enough and Mattering. Jennifer is the founder of The Mattering Institute, a former CBS “60 Minutes” correspondent, and a board member of Harvard’s Making Caring Common project.

Books we think every parent should read - reading list preview
Parent Giveaway

Books we think every parent should read.

A curated reading list from the Generation Real Project, organized around what your family is facing right now — screens, confidence, achievement pressure, and connection. You don’t have to read them all: read a chapter, start a conversation, try one small change.

Download the Reading List
More parent giveaways coming soon.
Coming Soon

The Guide to Youth Enrichment

A practical, evidence-first guide for parents: how to build confidence, resilience, and joy through real-world enrichment — physical, artistic, intellectual, and social. Leave your email and we’ll send it to you the moment it’s ready.

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